ARTA Tekstil, which offers 4 million meters of woven and 900 tons of knitted fabric to its customers per month with its dyeing, printing, coating, finishing and fully automatic production control system, manages to make a name for itself in exports as well while growing its business volume day by day through its trust-based relationship with its customers. ARTA Tekstil, which increased its exports by 46.67 percent to 15 million 697 thousand dollars in 2022, markets its products mostly to Spain, Morocco, Tunisia, Serbia, Bulgaria, Macedonia and Germany. While the company offers higher customer satisfaction with its after-sales service quality, it was deemed worthy of the "Adding Value to Exports" award by the Istanbul Textile and Raw Materials Exporters Association (İTHİB) with its performance in exports. ARTA Tekstil International Marketing Director Tuncay Karasu said, “As ARTA Tekstil, we have been deemed worthy of the İTHİB successful exporter awards every year since 2016. Despite all of the regional and global drawbacks and risks we are facing, adding the pandemic period, our exports continue to grow every year.”
ARTA Tekstil Raised the Bar in Exports
ARTA Tekstil, which continues its work with the aim of becoming one of the 5 largest manufacturers in the world in its sector, aims to finalize 2023 with an average export figure of 13 million dollars, and targeting to increase its exports to 17-18 million dollar levels in 2024. The company is seeking to strengthen its presence in existing markets which defined as its core strategy in 2024, and looking forward to take part in markets as well such as the USA, South Korea and Egypt in its short and medium term plan. While underlining about the importance which attached to sustainability in the field of marketing as well as in every field of production, Karasu said, “We have a principal strategy for sustainability covering the years 2024- 2030. As consumers environmental awareness and sensitivities increase day by day due to the impact of the climate crisis, we expect the demand for sustainable and environmentally friendly products to increase exponentially as well. With this awareness, since the beginning of 2022, we have been choosing all of our collections, all raw materials and auxiliary materials which we utilize, especially from organic, recycled and low carbon footprint materials. We predict that digitalization and technological innovations will be increasingly integrated into our lives by 2030. For this reason, we are trying to adapt smart technologies and digital printing more to all of our collections and products."
Producing by Analyzing Consumer Behavior
While stating that ARTA Tekstil produces by analyzing consumer habits in export markets, Karasu said, “With the experience which we accumulated regarding our operations in different geographies, we attach importance to creating our global market strategies by better analyzing consumer preferences and attitude and adapting our products to these strategies. Nowadays, the raised awaraness puts brands one step ahead of their competitors while considering design approach, color, pattern, production technologies you choose and energy policies. As ARTA Tekstil, with this awareness, we create all of our product groups, production processes, and after-sales strategies by taking into account the needs of the future, not the demand of the present. Instead of producing cheaper, everyday and more, we aim for excellent quality from the design stage to the end consumer. We aim to continue producing within the framework of the strategy of protecting natural resources by offering products with higher added value, minimizing the use of resources to the possible minimum level, and ensuring that the waste generated as a result of production becomes another source of production."
About Arta Tekstil
ARTA Tekstil, which started with a weaving loom in Malatya in 1935 and grew by industrialization in 1959, and has continued its family tradition dynamically and innovatively since its establishment in 1988, leads its industry as a manufacturer and exporter of high quality finished woven and knitted fabrics with its advanced technology machinery line and control systems. Registering its production with international quality certificates; ARTA Tekstil, which is the supplier of the world's largest ready-made clothing manufacturers with its experienced professionals and reliable, fast and original works, continues to serve its domestic and international customers with a sustainable production approach that respects the environment and the nature.
