Birla Cellulose, which is affiliated to Aditya Birla, one of the world's largest yarn producers, introduced its Liva Fall-Winter 2016- 2017 collection with its wide range of special synthetic cellulose fibers such as Birla Viscose, Birla Modal, Birla Excel and Birla Spunshade, with two different groups and six supply chain partners. Moreover, another affiliated company of Aditya, Thai Acrylic Fibre Co. Ltd introduced anti-microbial fiber Amicor and Aditya Birla introduced viscose and modal yarns.
Canvas
The company focuses on the theme of art for its Liva collection. Canvas section of the collection is created with the motto "To express himself once again". All the fabrics used for the collection include environmental friendly spun dyeing fibers. LIVA Spunshade Melanges offers the permanence with its permanent colors. In the collection, Modal Amicor fabrics offer also exhibited long-term hygiene, freshness and antibacterial properties. Liva Modal Indigo includes sustainability and natural dyes. Liva Spunshade Thermolite includes coating, fleece, pique and more different structures.
Gallery
In the gallery section of the collection, Birla Modal includes the fabrics standing stand out with their pure form and rich blend of fibers. Birla Modal wool fibers offer temperature as well as comfort and Liva Laces provide different designs and prints. Birla Modal, high twist fabric, offers crimp effect and metallic luster. Birla, which provides a wide range of digital printing and two-sided coating, includes viscose and modal and gives various forms for fabric.
Mr. Manohar Samuel, Chairman of Marketing and Business Development Department of Birla Cellulose, said that: “The inspirations drawn from consumer interactions and brands have made us balance nature and fashion in our Fall-Winter 16/17 collection.” Sachin Malik, Head Sales & Marketing (China) stated, “We are delighted to have innovations in Birla Modal & Birla Spunshades in applications such as leggings, bed linen, casual trousers, knitted and woven tops by working alongside partners, for both, China and the global market.
