With the increasing of the demands for organic products, investment at this field has gained speed in Turkey, too. Civil which took step in order to meet the demands at organic baby textile sector made 2 million TL investment for organic baby textile sector. Civil that gathers the organic products they diversified at newborn group with the name ‘’Kiti Kate’’ is putting its products with 40% off compared to its equals with the slogan of ‘’I Love Organic’’.
Products have GOTS Certificate
Products offered by Civil with the brand “Kiti Kate” which has maintained its growth at Mother Baby and Kid merchandising field are produced by using 100% organic cotton. Products also have GOTS (Global Organic Textile Standard) certificate. Chairman of the Board of Civil, Mustafa Yıldıran who made statement on the issue said “Environment consciousness which has spread to the whole world deeply affected textile sector which is Turkey’s most important and the biggest sector. In our country, product range at organic textile is pretty low. And the available ones are sold with high prices. The parents who think of using organic products are directing to the alternative products when they see the high prices. We made serious investments in the name of meeting the deficit at organic baby textile. We organized activities to inform parents by separating special places in our stores for organic products. Our babies are our most dearworth, offering them healthier and safer products is our priority target. Therefore we are supposed to enable these products more gettable.”
